How to write a wining cover letter
A cover letter introduces your
resume and spells out your reason for sending the resume. It also presents your
qualifications and availability to prospective employers. If written in a
succinct, appealing format, it is your first opportunity to make an impression
with the hiring authority or HR department.
By sending a cover letter with
your resume you tell the reader you are serious about your job search. It
should entice the reader to review your resume over the many others received
for each open position.
Professional resume writers are
regularly asked, “Do I really need a cover letter?” We always answer – yes –
because sending a resume through the mail is like showing up at your
physician’s office without an appointment – you will probably get nowhere. Your
resume should arrive on the decision-maker’s desk with a cover letter that
introduces you and presents your qualifications in such a manner as to entice
him/her to actually read your resume.
Cover Letters should be clear
and to the point so that they can be quickly scanned by the reader. They should
include the specific job title you are applying for. They should provided a
list of reasons why your experience makes you a good fit with the position.
They should provide a brief summary of your career highlights.
Some resume writing firms and
some Internet job search firms offer “Broadcast Cover Letters” where the cover
letter is “canned.” Successful cover letters are personalized. A personalized
cover letter shows that you are serious about working for the company. The
letter should mention something specific about the company and should be
address to a specific individual whenever possible.
The cover letter is an excellent
vehicle to brag about your special skills and accomplishments. Cover Letters
can also be used effectively to make you stand out from the crowd and to show
how you would be a valuable addition to the company. But the cover letter is no
place for negative information – personality conflicts with previous managers,
pending litigation, or knocking your previous employer do not belong in either
the resume or cover letter.
If the advertisement asks for
salary history or willingness to relocate you can say something like “My salary
requirements are in the range of $—– to$——, depending upon the duties and
requirements of the position plus the overall benefit package offered” and “I
am willing to relocate to the geographic areas of ——– and ————.” If the
advertisement is silent on salary requirement or relocation, never include such
information.
One of the most effective tools of a cover letter
is that it allows you to be proactive. You can state that you are available to
fill immediate or anticipated needs; you can provide a variety of ways to
communicate with you (home number, cell phone number, email address or even a
friend if you are traveling). You can also note that you will follow up by
telephone to provide additional information if necessary. You can even say
“Please keep this resume and cover letter on your desk and I will call you Friday
morning” (or other specific date or time). If so, don’t forget to call.
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